agenda ii

15 MARCH 2017


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07:00 - 08:20:

Registration, Breakfast, and Networking. Thanks CDO Club

08:20 - 08:30: Welcome: David Mathison: Founder and CEO, CDO Club and CDO Summit
08:30 - 09:00: Opening Keynotes with Dez Blanchfield and David Mathison
• “Three Big Disruptions Facing CDOs” - Dez Blanchfield: Resident Data Scientist at The Bloor Group
• “First Look: 2017 CDO Global Talent Map: Data Eats the World” - David Mathison
09:00 - 09:30: Keynote: Paul Shetler: Former CEO, Digital Transformation Office at Australian Government
• Topic: “Lessons Learnt Transforming Government in UK And Australia”
Summary: We live in a time that is dominated by constant change and upheaval, particularly in relation to organisations and future operating models. Does this benefit the case for the CDO, and if so, how do you remain relevant and current?
09:30 - 10:15: Sports Panel
• Topic: “Beyond broadcast – emergence of digital platforms that will change the game”
Summary: This panel will examine how new platforms and services such as Virtual Reality, Augmented Reality, Twitter, Snapchat, live streaming etc are affecting today’s audience, participation, viewership, programming, and content.
Rebecca Reed (moderator): Partner - Sports, Gaming & Entertainment at Odgers Berndtson
David Ray: Former Director of Audiences & Growth, Australia at Twitter
Rebekah Horne: Chief Digital Officer at National Rugby League
Shane Mattiske: Managing Director, ANZ, Nielsen Sports at Nielsen
10:15 - 10:45:

BREAK: Mid-morning snack. Thanks CDO Club

10:45 - 11:15: Keynote: David Pountney and Dr. Rod Farmer: Digital Vice President, Digital McKinsey at McKinsey & Company
• Topic: "Differentiating through Data and Design"
Summary: How do you bring analytical rigor to concretely assess complex customer behaviour whilst creating distinctive products and services that infuse creativity and customer-led thinking? In this presentation, David and Rod will discuss the intersection of Design and Data as part of the emerging field of Quantified Experience Design. Quantified Experience Design (QED). QED is a big-data driven design process that combines best-in class machine learning techniques with a human-centred design approach to identify and size the best solutions to deliver customer and business value. Their interactive talk will cover the why, what and how of QED, and answer questions on how to get started at your organisation.
David Pountney: Digital Vice President, Digital McKinsey at McKinsey & Company
Dr. Rod Farmer: Digital Vice President, Digital McKinsey at McKinsey & Company
11:15 - 12:00: User Experience Panel
• Topic: "Implementing Best-In-Class User Experience Design in Your Organization"
Summary: This panel will explore how to implement and track best-in-class user experience design in your organization, and how to use data and design to differentiate you from your competitors and improve the customer experience. The discussion will cover using data-driven insights and design elements to improve the customer journey and user experience.
Dr. Rod Farmer: Digital Vice President, Digital McKinsey at McKinsey & Company
Chris Wood: Head of UX & Design for Telstra Digital at Telstra
Anne-Marie Elias: Chief Disrupter, Innovation Consultant
12:00 - 13:30:

Lunch. Thanks CDO Club

12:30 - 13:30: Luncheon Keynotes
12:30 - 12:45: Keynote: Dr. Maria Milosavljevic: Chief Innovation Officer & Chief Information Security Officer at AUSTRAC
12:45 - 13:00: Keynote: Dr. Ian Oppermann: CEO & Chief Data Scientist at NSW Data Analytics Centre
• Topic: “Data Driven Policy: Seeing the world differently”
Summary: The world is a complex place and yet we all instinctively simplify when we face challenges. Data gives us a new way of seeing the world. Science gives us a way of understanding it. When we bring Data and Science together, we have a new set of tools of exploring complex problems, to rethink the boundaries of these problems and to evaluate interventions. This presentation describes the philosophy behind the NSW Data Analytics Centre, highlights example projects, and throws up a challenge which remains to be addressed by all players in a digital world.
13:00 -13:15: Keynote: Ajay Bhatia: Chief Product and Information Officer at
13:15 - 13:30: Keynote: Simon Pomeroy: CEO at The Fulcrum Ltd
13:30 - 14:15: Data Strategy Panel
• Topic: “Aligning Data Strategy with Corporate Strategy”
Summary: Studies by MIT and Wharton found that firms who take a data-driven approach to decisions get 5%-6% better results. McKinsey estimates that big data can increase profits in the retail sector by a whopping 60%. This cross-sector panel will explore how successful organizations can align data strategy with corporate strategy to achieve business goals. Key topics will include: how to use data to identify new opportunities, create sustainable competitive advantage, glean actionable insights from internal and external data, engage with customers, improve the customer journey, provide better customer service, and provide the entire enterprise with timely results.
Andrew Reid: General Manager, Data Analytics and Insights at Ticketek Australia (TEG)
Nick Smith: Managing Director Australia & New Zealand at Informatica
Dr. Olav Laudy: Chief Data Scientist Asia-Pacific at IBM
Philip Zohrab: Chief Data Officer, Australia & NZ at Dentsu Aegis Network
Ross Farrelly: Cloud Strategy Leader at IBM
14:15 - 15:00: Digital Strategy Panel
• Topic: “Aligning Digital Strategy with Corporate Strategy”
Summary: A 2015 study by MIT and Deloitte reported that "digital strategy IS corporate strategy." Also in 2015, McKinsey recognized the CDO as the key driver of this strategy, calling them the “transformer in chief,” charged with "coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new businesses." This cross-sector panel will discuss and explore ways successful organizations are aligning digital strategy with overall business strategy. Panelists will discuss how to work with boards and business leaders to define and deliver overall strategy and roadmaps, new product development, improved user experience, and strategic partnerships to realize overall corporate goals.
Brett Barber: Former Chief Digital Officer at LGIAsuper
Christina Fevre: Digital Commercial Partnerships Director at Endemol Shine Australia
Howard Seccombe: Chief Digital Officer at Roy Morgan Research
Julian Delany: Chief Digital Officer, News Digital Networks Australia and Managing Director,
Leisa Bacon: Director Audience & Marketing at Australian Broadcasting Corporation
15:00 - 15:30:

BREAK: Mid-afternoon snack. Thanks CDO Club

15:30 - 16:00: Keynote: Damon Rees: Chief Information and Digital Officer at NSW Government
• Topic: “Digital Government Agenda for NSW”
Summary: Damon Rees' experience as a digital and IT leader in both the public and private sector give him a unique perspective on digital transformation. Prior to his current role as Chief Information and Digital Officer at NSW Government, he was Chief Digital Officer at Macquarie Group. Previous positions include acting CIO at Woolworths, and various positions at Westpac for over ten years. Damon's presentation will explore the similarities and differences in the private and public sector regarding digital innovation, strategy, and execution, as well as a look at the digital agenda for NSW.
16:00 - 16:45: Leadership Panel
• Topic: "Leadership Panel in the C-Suite - How to Remain Relevant and Current"
Summary: We live in a time that is dominated by constant change and upheaval, particularly in relation to organisations and future operating models. Does this benefit the case for the CDO, and if so, how do you remain relevant and current?
Paul Rush (moderator): Partner at Odgers Berndtson
Claire Rawlins: Former Group Executive - Digital & Technology at IAG
Clive Dickens: Chief Digital Officer at Seven West Media
Jamie Pride: Managing Partner at Phi Digital Ventures
16:45 - 17:15: Featured Speakers
• ANZ Chief Digital Officer of the Year
• ANZ Chief Data Officer of the Year
17:15 - 17:30: Closing Keynote: Luke Coley: Sales Director, ANZ at Gigya
• Topic: “Identity Management: The Core Foundation of Digital Transformation”
17:30 - END:

VIP Reception and cocktails. Thank you Gigya