Sarah joined Salmat in April 2015 bringing over 18 years’ experience in the telecoms, mobile, TV, technology and digital sectors.

Sarah’s international and local experience in building brands will play a pivotal role in driving Salmat to establish a clear framework and process for building and maintaining innovative products and services; as well as driving all marketing activity across the company.

At Optus, Sarah held a number of positions across the business. As Vice President Product Marketing she was responsible for the Optus portfolio of products and services across the Consumer & SME business. As the Vice President of Consumer Broadband, Sarah drove transformation of the Optus Broadband & TV business; establishing new thought platforms to challenge Telstra and position Optus as the alternate brand of choice, following several consecutive years of share & profit decline. She was also responsible for annual revenues of AUD $1billion and 1 million+ customers.

Prior to Optus, Sarah, who is originally from the UK, led the SME Products and Marketing business at BT, following a highly successful time at The Carphone Warehouse in London. There, as one of the founding members of start-up telco TalkTalk, Sarah drove the company from creation to over 3 million customers. Sarah has significant experience in multi-channel marketing and the smart use of big data and analytics, having driven campaigns across retail, field marketing, digital, and outbound telesales for both large business and consumer customer bases.