agenda ii


15 MARCH 2017


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07:00 - 08:20:

Registration, Breakfast, and Networking. Thanks CDO Club

08:20 - 08:30: Welcome: David Mathison: Founder and CEO, CDO Club and CDO Summit
08:30 - 09:00: Opening Keynotes with Dez Blanchfield and David Mathison
• “Three Big Disruptions Facing CDOs” - Dez Blanchfield: Resident Data Scientist at The Bloor Group
• “First Look: 2017 CDO Global Talent Map: Data Eats the World” - David Mathison: Founder and CEO, CDO Club and CDO Summit
09:00 - 09:30: Keynote: Paul Shetler: Former CEO, Digital Transformation Office at Australian Government
• Topic: “Lessons Learnt Transforming Government in UK And Australia”
Summary: We live in a time that is dominated by constant change and upheaval, particularly in relation to organisations and future operating models. Does this benefit the case for the CDO, and if so, how do you remain relevant and current?
09:30 - 10:15: Sports Panel
• Topic: “Beyond broadcast – emergence of digital platforms that will change the game”
Summary: This panel will examine how new platforms and services such as Virtual Reality, Augmented Reality, Twitter, Snapchat, live streaming etc are affecting today’s audience, participation, viewership, programming, and content.
Rebecca Reed (moderator): Partner - Sports, Gaming & Entertainment at Odgers Berndtson
Colin Smith: Managing Director at Global Media and Sports
David Ray: Former Director of Audiences & Growth, Australia at Twitter
Rebekah Horne: Chief Digital Officer at National Rugby League
Shane Mattiske: Managing Director, ANZ, Nielsen Sports at Nielsen
10:15 - 10:45:

BREAK: Mid-morning snack. Thanks CDO Club

10:45 - 11:15: Keynote: David Pountney and Dr. Rod Farmer: Digital Vice President, Digital McKinsey at McKinsey & Company
• Topic: "Differentiating through Data and Design"
Summary: How do you bring analytical rigor to concretely assess complex customer behaviour whilst creating distinctive products and services that infuse creativity and customer-led thinking? In this presentation, David and Rod will discuss the intersection of Design and Data as part of the emerging field of Quantified Experience Design. Quantified Experience Design (QED). QED is a big-data driven design process that combines best-in class machine learning techniques with a human-centred design approach to identify and size the best solutions to deliver customer and business value. Their interactive talk will cover the why, what and how of QED, and answer questions on how to get started at your organisation.
David Pountney: Digital Vice President, Digital McKinsey at McKinsey & Company
Dr. Rod Farmer: Digital Vice President, Digital McKinsey at McKinsey & Company
11:15 - 12:00: User Experience Panel
• Topic: "Implementing Best-In-Class User Experience Design"
Summary: This panel will explore how to implement and track best-in-class user experience design, and how to use data and design to differentiate you from your competitors and improve the customer experience. The discussion will cover using data-driven insights and design elements to improve the customer journey and user experience.
Ian Muir (moderator): Founder and Managing Director at idm design labs
Dr. Rod Farmer: Digital Vice President, Digital McKinsey at McKinsey & Company
Chris Wood: Head of UX & Design for Telstra Digital at Telstra
Anne-Marie Elias: Chief Disrupter, Innovation Consultant
Larissa Azevedo: Executive Experience Manager Digital Banking and Fintech & Partnerships at Commonwealth Bank
Dr. Rachna Gandhi: Chief Executive Officer at Service NSW
12:00 - 13:30:

Lunch. Thanks CDO Club

12:30 - 13:30: Luncheon Keynotes
12:30 - 12:45: Keynote: Dr. Maria Milosavljevic: Chief Innovation Officer & Chief Information Security Officer at AUSTRAC
• Topic: ”Leveraging Artificial Intelligence for effective and sustainable automation in Government”
Summary: With the public sector drowning in a sea of information, it is becoming increasingly clear that we need to automate decision-making for more effective service delivery. With a seven year journey in automation in law enforcement as a backdrop, Dr Milosavljevic will discuss the risks and challenges involved in implementing a culture of innovation and automation. From the upskilling required, to the architectural and software developments needed, she will provide an overview of what automation means specifically in a security setting, but also how it can benefit government as a whole. Developing an analytics capability today is no longer difficult but building a sustainable approach takes concerted effort. AUSTRAC has been on a journey for 2 years to transform into an innovative organisation. Maria will provide an account of this journey and how AUSTRAC has managed to become one of the most innovative public sector organisations in a short time.
12:45 - 13:00: Keynote: Dr. Ian Oppermann: CEO & Chief Data Scientist at NSW Data Analytics Centre
• Topic: “Data Driven Policy: Seeing the world differently”
Summary: The world is a complex place and yet we all instinctively simplify when we face challenges. Data gives us a new way of seeing the world. Science gives us a way of understanding it. When we bring Data and Science together, we have a new set of tools of exploring complex problems, to rethink the boundaries of these problems and to evaluate interventions. This presentation describes the philosophy behind the NSW Data Analytics Centre, highlights example projects, and throws up a challenge which remains to be addressed by all players in a digital world.
13:00 -13:15: Keynote: Ajay Bhatia: Chief Product and Information Officer at
• Topic: "AI and its Role in Digital"
Summary: Ajay Bhatia is currently the Chief Product & Information Officer of, and was a former Product & Technology Director at Fairfax Digital. In 2015, Ajay was awarded the "Australian CIO of the Year" by CEO Magazine, and in 2013 CIO Magazine gave him/CarSales with their top innovation award. Ajay will discuss Artificial Intelligence (AI), its current role in digital, and where its heading. He will also discuss how is already utilizing AI capabilities and how many other organisations can take advantage of this
13:15 - 13:30: Keynote: Simon Pomeroy: CEO at The Fulcrum Ltd
• Topic: "Delivering Customer Experience and Digital Transformation Across Large Organisations"
13:30 - 14:15: Data Strategy Panel
• Topic: “Aligning Data Strategy with Corporate Strategy”
Summary: Studies by MIT and Wharton found that firms who take a data-driven approach to decisions get 5%-6% better results. McKinsey estimates that big data can increase profits in the retail sector by a whopping 60%. This cross-sector panel will explore how successful organizations can align data strategy with corporate strategy to achieve business goals. Key topics will include: how to use data to identify new opportunities, create sustainable competitive advantage, glean actionable insights from internal and external data, engage with customers, improve the customer journey, provide better customer service, and provide the entire enterprise with timely results.
David Mathison (moderator): Founder/CEO at CDO Club
Andrew Reid: General Manager, Data Analytics and Insights at Ticketek Australia (TEG)
Nick Smith: Managing Director Australia & New Zealand at Informatica
Philip Zohrab: Chief Data Officer, Australia & NZ at Dentsu Aegis Network
Ross Farrelly: Cloud Strategy Leader at IBM
14:15 - 15:00: Digital Strategy Panel
• Topic: “Aligning Digital Strategy with Corporate Strategy”
Summary: A 2015 study by MIT and Deloitte reported that "digital strategy IS corporate strategy." McKinsey recognized the CDO as the key driver of this strategy, calling them the “transformer in chief,” charged with "coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new businesses." This cross-sector panel will discuss how to align digital strategy with business strategy, how to incorporate new platforms and services, how to introduce new technologies and innovations, and how to work with boards and business leaders to define and deliver overall strategy and roadmaps, new product development, improved user experience, and strategic partnerships.
David Mathison (moderator): Founder/CEO at CDO Club
Brett Barber: Former Chief Digital Officer at LGIAsuper
Christina Fevre: Digital Commercial Partnerships Director at Endemol Shine Australia
Howard Seccombe: Chief Digital Officer at Roy Morgan Research
Julian Delany: Chief Digital Officer, News Digital Networks Australia and Managing Director,
Leisa Bacon: Director Audience & Marketing at Australian Broadcasting Corporation
15:00 - 15:30:

BREAK: Mid-afternoon snack. Thanks CDO Club

15:30 - 16:00: Keynote: Damon Rees: Chief Information and Digital Officer at NSW Government
• Topic: “Digital Government Agenda for NSW”
Summary: Damon Rees' experience as a digital and IT leader in both the public and private sector give him a unique perspective on digital transformation. Prior to his current role as Chief Information and Digital Officer at NSW Government, he was Chief Digital Officer at Macquarie Group. Previous positions include acting CIO at Woolworths, and various positions at Westpac for over ten years. Damon's presentation will explore the similarities and differences in the private and public sector regarding digital innovation, strategy, and execution, as well as a look at the digital agenda for NSW.
16:00 - 16:45: Leadership Panel
• Topic: "Leadership in the C-Suite - How to Remain Relevant and Current"
Summary: We live in a time that is dominated by constant change and upheaval, particularly in relation to organisations and future operating models. Does this benefit the case for the CDO, and if so, how do you remain relevant and current?
Paul Rush (moderator): Partner at Odgers Berndtson
Claire Rawlins: Former Group Executive - Digital & Technology at IAG
Clive Dickens: Chief Digital Officer at Seven West Media
Jamie Pride: Managing Partner at Phi Digital Ventures
Karen Lawson: Chief Executive Officer at Slingshot
16:45 - 17:15: Featured Speakers
• ANZ Chief Digital Officer of the Year
• ANZ Chief Data Officer of the Year
17:15 - 17:30: Closing Keynote: Luke Coley: Sales Director, ANZ at Gigya
• Topic: “Identity Management: The Foundation of Digital Transformation”
Summary: With so many organisations striving for digital transformation to optimise customer experience and engagement, collecting and managing customer identities plays a huge part to ensure a success digital programs. Luke will briefly discuss the major trends impacting digital strategies as it relates to customer identity data, user experience and security.
17:30 - END:

VIP Reception and cocktails. Thank you Gigya