Associate Professor Bem Le Hunte is an international author, an academic at UTS and an expert in the field of Creative Intelligence. Over the past three decades she has worked across a broad range of creative industries, from advertising and journalism, to publishing and new media. She’s been a creative consultant, creative director, brand consultant and copywriter (in the UK, Australia and India) for over 500 brands across a diverse range of media – covering the world’s most successful blue chip companies to social enterprises and start-ups.

In her professional life, Bem has focused on digital innovation, educating consumers, clients, students and colleagues on the creative potential of next generation technology since the time she was creative director on the launch of Microsoft Windows ’95.

Bem’s research interests lie in the thinking, theory and practice of creativity and in trailblazing educational innovation. She also has a research interest in cross-media innovation, storytelling and the social, cultural and political impact of media consumption.

At UTS, Bem is the course director for the Bachelor of Creative Intelligence and Innovation, responsible for the interdisciplinary integrity and inspiration behind this flagship combined degree. She teaches creative thinking, theory and practice across disciplines from Anthropology to Media and Creative Writing – and works with academics from across all faculties at UTS as well as with industry stakeholders, to create this world-first, future-facing transdisciplinary degree.

Currently, Bem is working on her fourth book. Her novels, short stories, articles and commentaries are published internationally to critical acclaim. Her most recent passion is a start-up with fellow authors at www.wutheringink.com– the world’s first author-run portal for published writers.