Gerd Schenkel joined Telstra Digital as Executive Director in March 2011. In this position Gerd and his team deliver a comprehensive, relevant and integrated digital experience for all Telstra customers. In 2014 Telstra also launched its Digital First approach which is all about creating a brilliant connected future for its customers and staff, Gerd is overseeing this crosscompany program of work.

Gerd is passionate about customer driven business growth and has extensive online experience.

Prior to joining Telstra, Gerd launched and managed UBank (www.ubank.com.au) for NAB, a branchless direct bank. Other previous appointments include Customer Strategy, Customer Relationship Management and Cross Marketing for NAB’s Australian businesses, Director of Strategy for Citigroup in Australia, as well as the Chief Manager of Strategy Development and Implementation for BankWest/ HBOS. Prior to that, Gerd was a Management Consultant with The Boston Consulting Group based in Sydney, Los Angeles and New York where he advised blue chip corporate clients on their business strategy and growth agendas.

Gerd has a Master degree in Engineering (Robotics) and an MBA from the Columbia Business School in New York.