Dr. Rod Farmer

Digital Vice President, Digital McKinsey

McKinsey & Company

Rod joined Digital McKinsey within McKinsey & Company’s Sydney office as Digital VP, leading the Design practice for Australia and New Zealand. He is a recognised thought-leader in human-centred design and design-led innovation, with extensive experience building digital capabilities across multiple sectors.
Rod has worked extensively with private and public sector companies to deliver digital transformation projects and build customer experience and design capabilities.
Prior to joining McKinsey & Company, Rod held APAC and ANZ Executive roles at one of the world’s leading digital agencies leading design, customer experience and end-to-end digital strategy.

Rod holds a PhD (Human-Computer Interaction) from University of Melbourne, Masters (Sociology) from Lyon III, and Bachelors of Arts and Science (Hons) from University of Melbourne.