Rod van Onselen

General Manager Online


Rod van Onselen is the General Manager of Online at Sportsbet, Australia’s largest pure play e-commerce company. He joined Sportsbet two years ago to lead a team of Product, Online Marketing, Innovation and Analytics specialists and build a market leading digital capability.

Rod’s diverse experience covers a range of business growth, strategy, and transformation roles across corporate, management consulting and start-up environments. The common thread has been a focus on growing and transforming businesses through a combination of clear strategy, building high performing teams, data analytics and continuous innovation.

Before joining Sportsbet, Rod was Head of Strategy & Analytics at ANZ Australia, where he led a large multi-disciplinary team responsible for B2C strategy, customer analytics and business intelligence, and a $100m+ investment program to transform ANZ’s data analytics capabilities.

Rod’s prior experience includes practicing as a solicitor at Clayton Utz; establishing and running a venture capital-backed Internet business that grew to #1 in its market segment; commercial management at a mining company; and several years as a strategy consultant at management consulting firm, A.T Kearney, where he specialised in growth strategy and business transformation for clients across Australia and Asia.

Rod is a John Clemenger Memorial Prize winner, having graduated first in Melbourne Business School’s MBA class of 2005; and also holds a Bachelor of Commerce (Honours) and Bachelor of Laws (Honours) from the University of Melbourne.

Despite all of this, Rod is still at the mercy of his wife Vanessa and two kids Alice and Willem who describe what he does as “daddy looks after the iPhone, computers and things”.